Ljubicic Tennis Academy
A boutique, coach led base on Croatia’s Lošinj Island, the Ljubicic Tennis Academy blends small group ratios, multiple surfaces, and built in recovery with an analytical training philosophy shaped by Ivan Ljubicic.

A Boutique Island Academy With Serious Intent
At first glance, the island of Lošinj looks like a postcard more than a training base. Pine forests lean toward glassy coves, sailboats drift past terracotta roofs, and the air carries that unmistakable Adriatic clarity. Ljubicic Tennis Academy thrives right in the middle of this setting, using the island to sharpen players rather than distract them. The academy’s model is deliberately small, personal, and uncompromising about detail. That intimacy is its point of difference: fewer athletes per court, longer looks from coaches, better questions asked, and a rhythm that leaves space for recovery as well as repetition.
The academy’s origin story is straightforward. A group of high performance coaches, administrators, and specialists sought to build a program where process comes before branding and where island logistics actually enhance the athlete’s day. Lošinj’s calmer pace means players can train, eat, study, recover, and sleep with unusually little friction. The result is a boutique program run by staff who prefer progress measured in habits and match play rather than slogans.
Why Lošinj Matters for Development
Climate, light, and year round rhythm
The northern Adriatic climate is an asset for tennis. Winters are mild, summers long and bright, and winds teach players how to manage trajectory and shape. Those conditions translate directly into player development, especially on clay where height, depth, and spin become weapons rather than decorations. Lošinj’s light is another factor. Long afternoons and cooler evenings allow double sessions that feel productive instead of punishing, particularly during shoulder seasons when other European sites are already indoors.
A training day that breathes
Because the academy sits close to accommodation and recovery facilities, days can be built with high quality training windows and genuine downtime between them. That breath is critical. Athletes can grab a proper lunch, review video, and still make an afternoon block without a draining commute. Coaches guard these transitions as seriously as the on court work because that is where intent is either reinforced or lost.
Facilities Designed for Progression
Courts and surfaces
Nine well maintained clay courts anchor the complex, set up to transition smoothly from isolated feeding to full match play. The academy also offers hard court options, including covered play in cooler or wet periods, so players do not lose their feel for a quicker first strike game. This surface variety is built into the curriculum rather than treated as an occasional novelty. Juniors learn that patterns travel across surfaces, even if the tempo changes.
The performance gym and recovery tools
A compact high performance gym sits beside the courts, equipped for movement quality, relative strength, and court specific conditioning. There are sleds for acceleration work, kettlebells and trap bars for safe load progressions, and space for movement patterning that respects tennis footwork rather than generic fitness. Recovery is woven into the environment: stretch and mobility zones, cold water access, and routine physio check ups that catch small issues before they become layoffs. The island adds its own recovery gifts. Easy swims, gentle trails under pines, and quiet evenings that help athletes downshift without screens.
Video, data, and session planning
The academy uses simple, reliable technology more than flashy toys. High speed video clarifies contact points, ball tracking helps quantify depth and shape, and tactical whiteboards tie patterns to score awareness. The point is not to impress players with gadgets but to make decisions visible. Each athlete leaves with a written and video summary of priorities, so progress continues after a visit rather than fading with the tan.
Boarding and the daily routine
Athletes can board in comfortable, supervised housing within easy walking distance of the courts. Nutrition is handled with the same common sense applied to training: enough energy to train hard, enough quality to support recovery, and enough flexibility that players can sustain these choices at home. Study is supported for full time juniors with quiet blocks and mentoring. Adults have the option to work remotely between sessions, supported by reliable connectivity and quiet spaces to focus.
Coaching Staff and Philosophy
A small roster of experienced coaches leads the academy, each with clear technical language and a steady on court presence. The philosophy is deliberately simple: clarity beats complexity, and repetition must be accountable. Technical work is specific and patient. Contact point discipline is trained on both wings. Serve progression isolates leg drive, shoulder rhythm, and racket path before layering in pace. Footwork sessions move from shadow patterns to live ball under fatigue, because the best technique is worthless if it collapses at 4 4.
Tactically, the staff connects patterns to score awareness. Players learn not only what to do, but when and why. Coaches ask athletes to test how their game identity holds up across opponents and conditions rather than chase highlights in cooperative drills. There is no fetish for volume. Instead, the cadence is reps with attention, application under pressure, and repeated returns to the one or two priorities that matter for this athlete now.
Programs for Every Stage
Full time pathway for juniors
The full time junior pathway blends education, training, and competitive planning. Mornings often open with technical and footwork emphasis, afternoons shift into live ball and pattern play, and late afternoons reserve time for strength or mobility. Staff help families choose appropriate tournament calendars, balancing confidence building events with stretch goals. The emphasis is on measurement that matters: match play quality, problem solving under pressure, and habits that travel on the road.
Weeklong and seasonal camps
Visiting juniors and adults can join structured weeklong camps that mirror the full time process at a compressed scale. Expect an initial assessment, clear individual goals for the week, and a progression that threads those goals through technical, tactical, and fitness sessions. The aim is not just to survive a busy schedule but to leave knowing exactly what to keep building once you go home.
Adult and return to tennis options
Adults who played competitively or who are returning after a break find the same disciplined approach without the grind. Mornings typically emphasize fundamentals and serve, afternoons focus on patterns, and the final day consolidates into match play with feedback. The island setting helps adults recover between sessions and often turns a camp into a family trip that still produces real improvement.
Custom blocks for teams and pros
Teams, college groups, and tour players can book custom blocks. The staff adapts the mix of clay and hard courts, organizes sparring partners at the right level, and folds in strength, mobility, and recovery. Sessions are deliberately lean, with fewer themes and deeper repetition, because world class players learn most from clarity and honest ball.
Training and Development Approach
The academy’s training framework is easy to understand and demanding to execute.
- Technical: Contact points, spacing, and clean kinetic sequences are drilled with purpose. On both wings, athletes learn to own the strike zone in front of them and to manage the racquet path that produces their chosen ball. Serve work isolates leg drive, shoulder rhythm, and path before adding pace and placement. Returns are patterned to put pressure on second serves, a core skill at every level.
- Tactical: Patterns are trained relative to score. Players learn to close space when ahead, disrupt rhythm when even, and simplify when behind. On clay, juniors learn to use height, depth, and shape to take time and space from opponents rather than defaulting to pace. On hard courts, emphasis shifts toward first strike patterns and transition instincts without losing rally resilience.
- Physical: Fitness sits beside tennis, not behind it. Weekly loads include movement quality, relative strength, core integrity, and court specific conditioning. The staff uses short, frequent strength exposures to build durability without dulling feel.
- Mental: Between points routines, pre match planning, and honest debriefs are embedded in daily work. Players practice breathing under fatigue, reframing misses, and resetting after momentum swings.
- Educational: Athletes learn how to plan a practice, warm up efficiently, and interpret simple video and data. That literacy makes them their own coach when tournaments pull them away from the island.
A typical day might look like this:
- Early activation and mobility
- Morning technical block with clear themes
- Lunch and video review
- Afternoon live ball patterns and situational points
- Strength or mobility, plus cool down
- Short debrief with written takeaways
Alumni and Success Markers
The academy does not trade on a wall of fame so much as on consistent, measurable progress. Juniors show UTR and national ranking gains aligned with their competition plan. Others step confidently into college tennis with a more robust game identity. Adult players report first serve percentage climbing, fewer double faults at closing time, and rally patterns that survive nerves. The through line is predictable: clarity about what wins them points, and the habits to execute that under pressure.
If you want to compare training ecosystems across Europe, it is useful to read about Umag Tennis Academy in Istria or to explore the pattern driven work at Piatti Tennis Center methodology. Ljubicic Tennis Academy aligns with these serious environments while maintaining its small island character.
Culture and Community
Culture is where small academies either shine or shrink. Here, the tone is professional without pretense. Players are greeted by name, coaches carry notebooks instead of megaphones, and parents are briefed weekly rather than drip fed vague praise. Group sizes remain intentionally tight so that peer pressure leans toward focus rather than noise. The island itself contributes. Evenings are quiet, the sea draws people outdoors, and sleep comes easier after sun and salt.
Community events are built into the calendar. Match play Fridays brings the week’s themes into a simple scoring ladder. Occasional island runs, sea swims, and friendly doubles nights let athletes connect across ages. The staff cultivates a sense that improvement is shared work rather than a solitary grind.
Costs, Accessibility, and Scholarships
Tuition follows a transparent, program based structure. Full time pathways bundle coaching, fitness, and school support. Weeklong camps include assessment, daily training blocks, and recovery access. Housing can be added for individuals or families, and airport transfers are available on request. Because Lošinj is an island, the team helps plan arrival logistics to minimize travel fatigue and to get athletes on court quickly after arrival.
Scholarship support exists in limited numbers, focused on committed juniors who demonstrate both need and trajectory. Families should expect an application that examines training habits, competition history, and references from current coaches. Payment plans are possible for longer stays, and returning athletes often receive prioritized slots during popular windows.
What Sets Ljubicic Tennis Academy Apart
- Small by design: The academy caps group sizes so intent does not get diluted.
- Island ecosystem: Recovery is part of the geography. Salt water, pine shade, and quiet nights do half the work if you let them.
- Clay first, surface fluent: Nine clay courts teach patience and shape, while hard court options keep first strike instincts sharp.
- Honest progression: Players receive written and video feedback with clear next steps, so the gains continue when they leave the island.
- Integrated support: Physio check ups, strength training, and simple tech all serve the same plan rather than competing for attention.
For additional perspective on high performance environments in Europe, you can also look at Emilio Sánchez Academy Barcelona, which shares a similar commitment to structured progression at scale. Ljubicic Tennis Academy brings that rigor into a calmer, more personal setting.
Future Outlook and Vision
The academy’s vision is not to get bigger for its own sake. Any growth will focus on deepening what already works. That means continued investment in coach development, smarter scheduling that protects recovery, and refinement of the data and video tools that help players think clearly. There is interest in curated travel blocks where academy coaches accompany athletes to clusters of tournaments, bringing the island’s clarity on the road. Expect selective facility upgrades that support quality rather than spectacle, plus ongoing relationships with schools that value sport performance and academic progress equally.
Is This the Right Fit for You
Consider Ljubicic Tennis Academy if you value attention over hype. Juniors who thrive here tend to enjoy detail oriented coaching and are comfortable owning their process. Adults who make real strides are those willing to trade volume for quality and to use the island to rebuild habits away from workday noise. The academy welcomes ambition, whether your goal is national rankings, college tennis, or simply returning to the game with a body that moves well and a mind that enjoys competing again.
Conclusion
Ljubicic Tennis Academy is proof that a small program on a quiet island can produce big, sustainable gains. The mix is compelling: nine clay courts, hard court options for balance, seasoned coaches who frame each session with intent, and an environment that actually helps you recover. The training is specific, the feedback is honest, and the rhythm of the day makes it easier to do the right things often enough to matter. If you want a player focused academy that treats details as the main event and lets the island do some of the heavy lifting, Lošinj is worth the trip.
Features
- 9 outdoor clay courts
- 4 hard courts (3 outdoor with winter bubbles, 1 indoor)
- Small-group coaching
- Full-time programs
- Weeklong programs
- Boarding available for full-time program
- Strength and conditioning gym
- Regular physio check-ups
- Wellness center with sauna, jacuzzi and spa treatments
- Multiple swimming pools nearby
- Year-round camps
- Performance pathway for competitive juniors
- Coastal trails and open-water recovery options
- On-site court rental (first-come basis)
Programs
Summer Junior Camp
Price: On requestLevel: All levelsDuration: 6 days per week; 1–4 weeks recommended (mid June–early September)Age: 6–18 yearsA concentrated weekly training block (Monday–Saturday) for juniors. Small‑group, coach‑led sessions on clay and hard courts focus on technical fundamentals (contact point discipline, serve progression, court‑specific footwork), daily tactical themes, structured fitness, and match play. Clay sessions emphasise height, depth and shaping points; hard‑court work shifts toward first‑strike patterns and transition instincts. Program is structured to integrate on‑island recovery and provide clear practice goals players can continue at home.
Year‑Round Weekly Camp (Juniors or Adults)
Price: On requestLevel: All levelsDuration: 6 days per week; available most weeks September–JuneAge: Juniors 10–18; Adults 18+ yearsThe academy’s off‑season weekly training offering for technical rebuilds, pattern consolidation, and movement work. Players are grouped by age and level for high ball‑feed and frequent coach feedback. Daily structure includes on‑court technical and tactical blocks, court‑specific conditioning, recovery guidance, and weekly physio check‑ins so participants leave with a targeted plan for the next training phase.
Academy PRO Full‑Time
Price: On requestLevel: Advanced–ProfessionalDuration: September–June (10 months)Age: 12–18 yearsA 10‑month residential pathway for competitive players focused on long‑term progression. Weekly programming pairs ~15 hours of on‑court training with 10–15 hours of strength, movement and conditioning, small‑group technical sessions, regular physio oversight, and integrated recovery and nutrition protocols. Boarding and daily logistics are coordinated so training, rest and recovery are aligned; families manage academics independently with staff support to balance study and training blocks.
Performance Weeks
Price: On requestLevel: Advanced–ProfessionalDuration: 6–20 weeks per year (September–June)Age: 12–18+ yearsHigh‑intensity training blocks for competitive players who cannot relocate full‑time. Players follow the full‑time schedule while on site—intensive technical blocks, match‑scenario tactical work, court‑specific conditioning, and physio monitoring—designed for recurring progress checks with consistent coaching and environment.